Challenges in front of Indian Infrastructure Sector

India infrastructure: big ambitions, big potential, big money, little happening. This is what I feel, sums up, what's happening in the Indian infrastructure sector. Government's extended enthusiasm about the sector hasn't been able to get the big infrastructure projects moving. There are lot of PPP projects coming up but what's going wrong? Many Infrastructure and Power shares are seeing constant ups and downs in the market. What is keeping the big money away? Surely the private investor is upbeat on the sector and so is Indian mutual fund. But the big money from western FIIs and Pension funds doesn't seem to have embraced the sector gladly.

I believe that there are few sore issues which needs to be taken care of so that the Indian infrastructure sector can be put on fast track asap.

Mobile Marketing: Potential or Pain?

Mobile advertising has off late gathered lot of intellectual discussion. Some see it as a great potential and others treat it as a pain in the a***. Mobile advertising today, as I know, mainly comes in the form of SMS (Text Message/Multimedia Message). I am keeping the advts. which a user sees while browsing internet through his mobile phone separate from this.  A quick look at Wikipedia suggests that worldwide, over 90% of mobile marketing is done through SMS.

I personally feel that mobile advertising has one of the biggest nuisance value as compared to other conventional mode of advertising. I would request readers to pour in their views and correct my opinion.

Well, in case of TV advt. I switch on my TV to watch my favourite show and attached with it comes few advt. which I see during the breaks. Thus, I don't switch on my TV to watch Advertisements!

I pick up my favourite news paper to read the latest news/articles/opinions and while browsing through the pages I get to see some advertisements. Again, I didn't pick the newspapers to check the advertisements!

Let's take the case of web advertising as well, and there also I go to my favourite website to browse it and I see few ads while browsing through my favourite website. Thus, the ads come with my favourite website which has some helpful content for me. I didn't go on internet to see ads.

You can apply a similar logic for hoardings, banners, etc which you see on your way. You usually don't go somewhere to check the hoardings or banners.